Packaging Metabical had two critical launch strategy decisions. It is recommended that CSP to add this comprehensive support program in their packaging in the form of a CD in each pack so as to enhance the ability of Metabical users to reach and maintain their weight-loss goals.
May not be able to meet forecasted results due to aggressive pricing. This is why we decided on the four week package. The deck or brief should address the following: This pricing may alienate many consumers from considering Metabical. One pill per day Average course treatment lasting12 weeks Combination of Calosera and meditanan created dramatic effect for weight loss.
Despite promising medical studies and See attachment for analysis. Before the Metabical launch, pamphlets and reply card for sample of Metabical pricing and packaing program should be mailed tohealth care providers as a direct mail campaign.
The case study had led us in analysing and deciding who was the ideal target consumer? Nevertheless, the precise number of pills contained within each one of them must be determined with the purpose of maximizing revenues. The packaging is sending a message.
Metabical FDA approved and can be bought only through a prescription Lesser negative effects as compared to other available drugs Only 1 tablet per day Promotes a There are just a few other weight reduction alternatives in the market contending with Metabical.
In a study CSP did with Metabical, people with a body mass index BMI of 28 to 30 had an average weight loss of 26 pounds over a 12 week period. Describe previous findings or experiences related to this problem that occurred within the CSP organization or in real life organizations.
It also helps in changing people behavior to a healthier eating habits. What are some of the communication strategies Printup should consider? The Method is very structured. We decided we should sell the weight loss drug in three four-week packages.
With these large population, it creates an even bigger market share for Metabical. Therefore, we come-up with price simulation as per Table 4 below: In this second case you are tasked with making recommendations concerning positioning and communication strategies.
Other over-the-counter solutions were accepted by the FDA as herbal or dietary supplements, so they were not regulated. When deciding on what options to take with regards to Metabical you have to run the numbers and look at the potential ROI with each option to see if it matches the companies goals.
Your assignment is to write a paper probably in page range that includes two sections. Many of these answers should be used as supporting evidence for your recommendations on positioning and communication strategies. Positioning and Communication Strategy for a newXAMINE THE INTERPLAYOF PRICING AND PACKAGING DECISIONS WITH CONSUMER BEHAVIOR, COMPETITIVE OFFERINGS, AND COMPANY GOALS.
Case: Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug HBS PDF-ENG. Case: Metabical: Positioning and Communications Strategy for a New Weight-Loss Drug HBS PDF.
WHAT IS SWOT ANALYSIS? SWOT analysis is a strategic planning usually applied to evaluate the Strength, Weakness, Opportunities, and Threats of the business of Metabical which is widely used.
Quelch, John A., and Heather Beckham.
"Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug (Brief Case)." Harvard Business School Teaching NoteApril Metabical: Pricing, Packaging &Demand Forecasting For A New Weight Loss Drug Metabical: Pricing, Packaging &Demand Forecasting For A New Weight Loss Drug Abstract Metabical will be the only weight loss drug clinically proven to be effective for.
Metabical: Pricing, Packaging and Demand Forecasting for a New Weight Loss Drug Marketing Management Course KATZ School of Business over its competitors. leading to weight loss. It acted as an appetite suppressant and also had a fat blocker and calorie absorption agent.
which was focused towards a particular segment of the market. The over. Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight Loss Drug. 1. How does Metabical compare to current weight-loss options?
2. What are the pros and cons of the forecasting methods presented by Printup? If you had to estimate demand .Download